As the world continues its rapid shift from analog to digital, it is becoming more and more challenging for marketers to capture the fleeting attention of customers. With the rising population of mobile devices across the globe and Google’s inclination towards mobile-indexing, digital marketers fast are turning towards mobile marketing to leverage this shift. In addition to these, the added emphasis placed by Google on mobile-based traffic has forced small and large brands to rethink their digital strategy.
Even if you realize this burgeoning need for a sound mobile marketing strategy, you are most likely to get stumped on what exactly are the necessary changes which you need to make to adapt with today’s mobile-heavy world. It is worth noting that having a mobile responsive site is not the only aspect which one needs to take in mind, there lies various other areas of concern in mobile-based digital marketing. Let’s go through some of the key pointers:
Optimizing User Experience (UX)
Having high-quality data or content means nothing if it leaves your website users in disgust owing to a poor user experience. To ensure effective UX on your website, make sure to have a smooth transitioning navigation. Additionally, make sure that the home page is crisp and tight, and features some of the key links that might be useful for your visitors. This way you are more likely to curb down your bounce rate and convert incoming visitors into potential customers.
Gone are the days of spray and pray advertising; especially in this day and age where most users have installed an adblocker on their browser. Customized advertising through different social media channels can be an effective alternative strategy to narrow down on your audience and convert them into potential customers.
Remove the Excess Garbage
Do a formal auditing of your website and eradicate any and every content that is no longer relevant or which doesn’t attract any traffic. Google is especially strict when it comes to duplicate or keyword-stuffed content on a single website, avoid any instances of the same and remove them from the website.
With Mobile technology joining hands with other disruptive technologies like IoT, Augmented Reality and Virtual Reality, the task is cut out for marketers to adapt and scale their present strategies based on the changing customer behavior. We live in the era of digitization, the choice lies in the hands of digital marketers to adapt or lag behind the competition.